As one of the most momentous retail occasions of the year, Prime Day is just around the corner. As an Amazon seller, it’s essential to be prepared for the high-volume shopping period that lies ahead. Here’s a comprehensive checklist to help you get your business ready for the potential uptick in sales and make the most of Prime Day 2024.

Inventory Preparation

Before Prime Day arrives, ensure you have enough inventory to meet the high demand. Start by analyzing sales data from previous years to estimate the amount of inventory you’ll need. It’s wise to have a backup plan in case a popular item sells out.

Key Tips:

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How to Add an FBM Option:

1. Go to Seller Central → “Add Products”
2. Enter ASIN → “Sell this product”
3. Enter a new SKU (for FBM) → “I will ship this item myself” in Fulfillment method
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Deals and Discounts

Offering deals and discounts during Prime Day can help attract more customers and boost your sales. Here are some popular options:

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Remember, the discounts you offer should still allow for a reasonable profit margin. Consider starting discounts around 20% or more.

Offering strategic deals and discounts, such as lightning deals and Prime Exclusive Discounts, can significantly boost your sales during Prime Day.

Increase Ad Spend & Budgets

Increasing your ad spend and budgets during Prime Day is a smart move to increase your visibility and reach more potential customers. With the increased traffic to Amazon, it’s essential to invest in advertising to stand out from the competition.

Strategies:

Optimize Your Listings

Optimize your listings in advance of any big sale event to clinch those conversions.

Optimization Tips:

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Doing this now instead of right before Prime Day will increase your sales and Best Sellers Rank, benefiting you during the high-traffic event.

Conclusion

Prime Day can be a profitable time for Amazon sellers. The key to success is proper planning and preparation. Make sure to have enough inventory to meet demand, consider using both FBA and FBM fulfillment methods, offer deals and discounts that allow for a reasonable profit margin, and optimize your listings to increase visibility. With these tips in mind, you’ll be well on your way to a successful Prime Day. Remember to keep an eye on deadlines and make use of all the available tools and resources in Seller Central to ensure that you’re maximizing your sales potential.